Tobacco Products, Smokeless Tobacco and Marketing

Tobacco Products, Smokeless Tobacco and Marketing

There exist various kinds of non-cigarette or smokeless tobacco forms of nicotine which varies globally and regionally. Smoked tobacco like bidis, cigars, waterpipes, kreteks, etc has huge popularity and is perceived to be less harmful than cigarettes, whereas, they both have similar health burden. Smokeless tobacco substances widely vary in their health and form hazard, with few evident toxic forms like in South Asia, and some with fewer hazards like in Sweden. The existence of such production in the market present you with both opportunities and challenges in regards with public health. Regulatory actions for future like expansion of the smokefree environment, taxation, health warnings on the product etc may serve in order to decrease or increase the usage of smokeless tobacco.

  • Smokeless Tobacco
  1. It includes the kind of tobacco which can be chewed or sucked
  2. Are not burned
  3. Could be swallowed or spat out, that depends on the type of product
  4. Could be spitless, again which depends on the merchandise
  5. Contains addictive nicotine
  6. Turn to be quite appealing for youth as it is sold in flavours like berry, apple, cinnamon and vanilla.
  • Types of smokeless tobacco
  1. Snuff (dry, moist, in packets)
  2. Chewing tobacco (plugs, loose leaf, or twist which comes in various flavours)
  3. Dissolvable (sticks, strips, lozenges, orbs)

Chewing tobacco types and its market share

  • Loose leaf

It is an old form of tobacco, quite sweetened and is packed in foil, it’s kept between the gums and cheek, and its market share goes upto 17.5%.

  • Plug

Tobacco leaves that are pressed together to form a plug or a cake, Its share is 0.5% in the market.

  • Roll or twist

Tobacco leaves that are twisted together in a form of rope, its share is 0.2% in the market.


They are ground tobacco which could be either inhaled or sniffed inside the nose.

  • Moist

Fermented tobacco which are pressed to fine particles and are packed in rounded cans, a pinch of it is placed in between the lips, cheek and gums, also requires spitting and its share in the market is approx 80%.

  • Dry

Powder form tobacco that’s fire cured, pinch of it is inhaled or placed in mouth, requires spitting and shares the market only 1.1%.

  • S snuff

These snuffs come in small sized tea bags; it is placed among gums, teeth and cheek and does not require spitting.

  • Dissolvable products

These products attract consumers as it comes in appealing packages, looking like small mints or candy and are hidden without any hassle. Lozenges resembles tablets or pellets, orbs are similar to small mints, sticks are like toothpick, whereas strips look like thin dissolvable medication strips.

Research of 2016 states, that around $759.3, millions were spent on promotion and advertising of these smokeless tobacco brands. Some companies also advertise these commodities as an alternate to tobacco smoking which is inappropriate. It can also cause tooth loss or gum diseases resulting in mouth cancer.